When you have established the problem the next step is to raise the stakes. Be vivid and paint pictures with your words. Talk about the old you or the old version of your main character and what his or her day looked like with the struggles he/she faced. You need to overcome a problem because, without this, there is no story. You can do this by talking about something the main character has struggled with. When you’ve grabbed the attention you need to start to relate to your reader, listener, and viewer. Making sure you quickly explain what they will gain is critical. What is it they want to get away from or what do they want to achieve? In corporate and organizational storytelling, you have to provide your audience with a reason to read beyond pure entertainment. In your hook, you should capture your audience’s struggles or desires. Think headline and the first few sentences or paragraphs. The job of the hook is simply to grab the attention of your audience. Structure and framework are the keys to writing a good organizational story within a decent timeframe (unless you’re Stephen King). What is it you want your audience to think, feel, and do? What action do you want them to take? If you first commit to these prerequisites, then you have a good foundation to stand on. There needs to be a clear reason for you to tell the story. If your story is longer than 1,000 words then cut it down. Instead, you need to simplify and keep your stories short. There is no room for complexity or for trying to cram several angles into the same story. What our ever-decreasing attention span means is that we have to create super simple stories. If you are still reading this, you are probably eager to find a simpler way to come up with stories. Studies show that humans have an average attention span of eight seconds. It’s amazing how quickly we jump to the next thing that grabs our attention. Making people feel something is an absolute necessity in a story. The reason is that authenticity is what makes us relate to a character and FEEL with him or her. Go bowling, swimming, or grab a drink with your friend instead. If you aren’t willing to be completely authentic and portray the main character (you, your boss, or someone you are writing about) then you might as well just skip the story. However, there are three prerequisites that need to be fulfilled before you even start to think about using storytelling in your organization-authenticity, simplicity, and a call to action. My Kindle is filled with books on how to create stories within the business world but for some reason, the examples given and the situations presented have seldom proved relevant. And with the day-to-day tasks that we all try to manage it is even harder to find the time to churn out stories like Netflix churns out reality series. In all honesty, I’ve been a bit skeptical. Storytelling has for years been the holy grail for getting people excited about your topic, whatever your topic may be. By being mindful of these elements, we can improve our ability to effectively communicate with others and build stronger relationships.For years we have been bombarded with the message-whether we are in business, part of an NGO, or in public service-that we need to tell a story to better convey our message. In summary, effective communication requires clarity, brevity, empathy, feedback, active listening, and the use of nonverbal cues. These elements can often convey more information than words alone and are an important part of effective communication. Nonverbal communication: Nonverbal communication includes body language, facial expressions, and tone of voice. It is important to provide feedback in a timely and respectful manner, and to be open to receiving feedback from others.Īctive listening: Active listening involves paying attention to the speaker, showing interest in what they have to say, and providing verbal and nonverbal cues to indicate that you are listening. In communication, it is important to be able to put oneself in the shoes of the other person and consider their perspective.įeedback: Feedback is the process of responding to a message or communication. In communication, it is important to get straight to the point and avoid unnecessary filler or rambling.Įmpathy: Empathy involves being able to understand and share the feelings of others. This involves using language that is appropriate for the audience and avoiding jargon or ambiguity.īrevity: Brevity is the quality of being concise and to the point. There are six key elements of communication that contribute to its effectiveness:Ĭlarity: Clarity refers to the ability to convey a message in a clear and concise manner. Effective communication is a crucial aspect of human interaction and is necessary for building and maintaining relationships, achieving goals, and resolving conflicts.
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